Semnox Implements Holistic Solutions at Pleasure Beach Enhancing the Guest Experience and Operational Efficiency
Semnox Implements Holistic Solutions at Pleasure Beach Enhancing the Guest Experience and Operational Efficiency
Great Yarmouth, UK – Semnox, a leading provider of holistic technology solutions for the entertainment and leisure industry, has successfully implemented its Tixera Park and Attraction Solutions at Pleasure Beach, located in the picturesque coastal town of Great Yarmouth. This partnership has transformed the amusement park’s operations, bringing enhanced convenience, automation, and valuable data insights to both staff and visitors.
Prior to adopting Semnoxs innovative solutions, Pleasure Beach relied on traditional methods such as metal tokens and paper bands for their park operations. The manual processes involved in managing these systems required considerable human effort, including counting tokens and manually validating membership cards. Recognizing the need for modernization and operational streamlining, Pleasure Beach decided to implement Semnox advanced technology.
“The response from our customers and staff after the systems implementation has been very positive, with great customer feedback and staff finding the system easy to use after initial training,” said Jamie Jones, Executive Director of Great Yarmouth Pleasure Beach. “Overall, we have been very pleased with the Semnox implementation and support. The system has proven to be very efficient and a great benefit to our business.”
Key elements of the Tixera Park and Attraction Solutions installed at Pleasure Beach include 10 access control gates with an entry validation system, more than 30 XTER Readers at ride locations, annual membership management software with photo validation, online and on- site attraction bookings, and seven self-service kiosks throughout the park for easy and convenient purchasing.
By automating key processes and minimizing manual efforts, the park’s management and staff now have more time to focus on strategic promotions and development, driving growth and enhancing the overall visitor experience. Semnox’s holistic solutions also provided Pleasure Beach with comprehensive reporting, enabling better decision-making.
“Semnox has allowed us to revolutionize our form of operation, using modern technology to our advantage and allowing us to gain valuable data of our park’s performance, which we feel in our industry is essential for growth,” said Jones. “The main benefits we have seen so far are an uplift in revenue, and we have gained valuable data from the reporting which allows us to make more conscious decisions to move the business forward.”
About Semnox:
Semnox Solutions is a leading provider of technology-driven solutions for the entertainment and leisure industry. With a strong global presence in over 55+ countries and a diverse portfolio of successful deployments at over 2000 sites, Semnox continues to be a trusted partner for amusement parks, FECs, waterparks, and entertainment venues worldwide.
About Pleasure Beach:
Located in the seaside resort town, Pleasure Beach Great Yarmouth is an amusement park that offers huge fun for the whole family! This iconic amusement park offers a thrilling experience with a wide range of rides, attractions, and activities suitable for all ages. For more, visit https://pleasure-beach.co.uk.
